Be Found. Be Measured. Be Chosen.

AI & Digital Analytics Consultant

I enable businesses to base their decisions on data they can trust: with privacy-compliant measurement, in-depth AI-assisted analysis, automated reporting and AI visibility measurement.

Book a free 30-minute call Reporting Review: €900 package

Businesses only (B2B). Projects from January 2027, intro calls now.

About

Hi, I'm Wayne. Nice to meet you.

Since 2018, I have delivered digital analytics at Mytheresa, Kaufland and IBM iX: from tracking concepts to management reporting. I specialise in AI visibility and measurement frameworks: I find growth opportunities, streamline analytics processes and turn data into clear recommendations you can act on.

I am based in Cologne, work remotely for clients across Germany and advise in English or German.

LinkedIn profile

Career

From 2027
Freelance AI & Digital Analytics Consultant
Self-employed, Cologne
Measurement, reporting, analytics and AI visibility for companies across Germany.
2024-2026
Senior Digital Analytics Specialist
Hopmann Marketing Analytics
Brand visibility in AI assistants and AI-assisted analysis.
2023-2024
Senior Web Analyst
IBM iX
Privacy-compliant measurement concepts for insurance and public-sector clients.
2020-2023
Web Analyst
Kaufland e-commerce
Tracking project manager across several product teams, including the move from Universal Analytics to GA4.
2018-2020
Business & Web Analyst
Mytheresa
Strategic e-commerce KPIs for management, unified reporting across several data sources.
2015-2018
M.Sc. Web Science
Universität Koblenz-Landau
Interdisciplinary degree combining computer science, business and data science.

The situation in Germany

Plenty of data, little clarity

6 in 10

Data potential largely untapped

60% of German companies with 20 or more employees say they make little or no use of their data's potential. That leaves a lot of room for gut feeling.

Source: Bitkom Research, Data Economy 2025 (605 companies)

47%

Marketing activities are harder to measure

47% of the companies surveyed name this as an external challenge, with scattered channels and patchy data. A clear measurement concept helps you see which activities contribute to results.

Source: Bitkom Research, Marketing im digitalen Wandel 2026 (180 digital-sector companies)

54%

Automating marketing processes

54% of the companies surveyed name this as an internal challenge. Together with cost pressure, it is the most-cited one. Recurring reports are the obvious place to start.

Source: Bitkom Research, Marketing im digitalen Wandel 2026 (180 digital-sector companies)

20%

Only one in five decision-makers says they know what GEO is

GEO (generative engine optimisation) is about appearing in the answers of AI assistants. A separate survey found that half of internet users at least sometimes ask an AI instead of a search engine.

Sources: Bitkom Research, November 2025 (1,030 internet users aged 16+); YouGov for Seokratie, July 2026 (509 business decision-makers)

Sound familiar? That's exactly where I come in.

Request a free 30-minute call

Services

What I deliver

Digital analytics

Tracking concepts and implementation with GA4, Google Tag Manager, Adobe Analytics or Matomo, including consent management. Tested before handover.

AI-assisted analysis

In-depth analysis of your data with AI support, such as finding out why conversions dropped. Every result is checked by me before it reaches you.

Reporting systems

Automated reports from the data you already have, instead of hand-built spreadsheets.

AI visibility measurement

Find out whether ChatGPT and other AI assistants recommend your brand or your competitor's. Measured across many runs, with the full method disclosed.

Starter package

Reporting Review

A one-off check of the reports you already have: are the numbers right, and which ones should you steer by? You get a written report and a results call.

€900

Package price, plus VAT (B2B).

Kick-off call (30 min): your goals
Review of up to five existing reports
Data-quality check across tools
Recommended KPI set with definitions
Prioritised next steps
Written report within 5 working days of kick-off and data access, then a results call

Request a Reporting Review

Approach

How I work

Business challenge

Which decision should the data support, and which figure actually supports it?

Measurement

Which data is collected where and under which legal conditions. I implement it myself, with no handover between consultant and developer.

Analysis

I analyse the data in depth, with AI support where it helps, and build the reports you need.

Insights

A written assessment of the results, their limits and the recommendations that follow.

Working with me

Remote across Germany, on site by arrangement
German (business fluent) or English
Fixed prices for clearly defined results; ongoing work at a day rate. Every project starts with a written quote.
Data processing agreement (DPA) whenever I process personal data on your behalf
NDA on request
Written documentation of method and results
I implement and document consent and tracking; legal sign-off stays with your data protection officer or legal counsel.

Contact

Let's talk about your data.

Share your current setup and goals in a few sentences, and I'll recommend concrete next steps. I reply within two working days.